Guest Blogger: Ben Sharman from Plaay
WHO ARE WE
We are Plaay? a new start-up business based in Leicester specialising in Luxury
wooden toys. Having been raised by a handyman Father, designing and building tables
and chairs and my Mother who has been painting for over 50 years it was only a matter
of time that a project was born to share with the rest of the world.
THE VERY BEGINNING
The idea began following the birth of my third child Parker, after realizing a gap in the
market for high-end luxury wooden toys for consumers looking for alternative gifting
specifically targeted for special occasion gifting which is currently dominated by
pottery and silverware, this determined us to create a line of heirloom luxury wooded
toys that are elegant, simple and ooze quality.
This is where we need you. By backing the project, you are essentially pre-ordering
from our first collection, enabling us to raise the capital to meet minimum production
requirements with the factory, achieve retail presence and to re-invest in new designs
and development for the world to see.
All pre-orders must be made via my kickstarter page located in the
reward section of the website.
Please play the video at the top of my project page which will provide a better
understanding of me, my family and the business. The video was taken in my home
and the children you see are mine.
We are now 70% funded and just need one final push to get us over the finish line. This type of brand requires an involved community to grow. With your support, we anticipate beginning to ship to our backers as soon as December 2019. We are very excited to go into production and make the leap from concept to store shelves and can't wait to share this wonderful experience with you! Help us spread the word and share it with your friends and family.
As designers, artists and parents of three children we have many influences. It all
started with my family at home brainstorming designs and ideas for the range which
included inspiration from the children, favorite toys and films, shop walks, internet
research and countless prototypes and testing across a wide range of materials and
Three years of development, testing and encouragement from friends and family,
resulted in a range of designs being brought to life which we are really passionate
ABOUT THE COLLECTION
All products are handmade from solid FSC approved Oak, the solid Oak provides
fantastic wood grain definition and product durability all have their own unique design
aspects and bespoke features such as soft-touch fabrics, leather materials, calming
and realistic colour tones with the iconic plaay? logo engraving.
We do feel the ? in plaay?, shows the diversity of the toys, they can either be played
with or used as an ornamental piece in a child’s bedroom or office for those playful
adults in us.
We eventually concluded on seven designs for the launch with a mix of traditional
themed characters all with a luxury contemporary finish. We have developed and
tested a number of prototypes across the range.
We are 100% confident about the design and manufacturing consistency of each
We have received final production samples from our factory, financed and developed
the necessary tooling and we are ready to release production.
OUR CORE VALUES
Thank you for your support.
The Plaay? Family
07770 494 846