• Not Another Mum Group

Guest Blogger: Ben Sharman from Plaay


We are Plaay? a new start-up business based in Leicester specialising in Luxury

wooden toys. Having been raised by a handyman Father, designing and building tables

and chairs and my Mother who has been painting for over 50 years it was only a matter

of time that a project was born to share with the rest of the world.


The idea began following the birth of my third child Parker, after realizing a gap in the

market for high-end luxury wooden toys for consumers looking for alternative gifting

specifically targeted for special occasion gifting which is currently dominated by

pottery and silverware, this determined us to create a line of heirloom luxury wooded

toys that are elegant, simple and ooze quality.


This is where we need you. By backing the project, you are essentially pre-ordering

from our first collection, enabling us to raise the capital to meet minimum production

requirements with the factory, achieve retail presence and to re-invest in new designs

and development for the world to see. 

All pre-orders must be made via my kickstarter page located in the

reward section of the website.

Please play the video at the top of my project page which will provide a better

understanding of me, my family and the business. The video was taken in my home

and the children you see are mine.

We are now 70% funded and just need one final push to get us over the finish line. This type of brand requires an involved community to grow. With your support, we anticipate beginning to ship to our backers as soon as December 2019. We are very excited to go into production and make the leap from concept to store shelves and can't wait to share this wonderful experience with you! Help us spread the word and share it with your friends and family.

As designers, artists and parents of three children we have many influences. It all

started with my family at home brainstorming designs and ideas for the range which

included inspiration from the children, favorite toys and films, shop walks, internet

research and countless prototypes and testing across a wide range of materials and

application methods.

Three years of development, testing and encouragement from friends and family,

resulted in a range of designs being brought to life which we are really passionate



All products are handmade from solid FSC approved Oak, the solid Oak provides

fantastic wood grain definition and product durability all have their own unique design

aspects and bespoke features such as soft-touch fabrics, leather materials, calming

and realistic colour tones with the iconic plaay? logo engraving.

We do feel the ? in plaay?, shows the diversity of the toys, they can either be played

with or used as an ornamental piece in a child’s bedroom or office for those playful

adults in us.


We eventually concluded on seven designs for the launch with a mix of traditional

themed characters all with a luxury contemporary finish. We have developed and

tested a number of prototypes across the range.

We are 100% confident about the design and manufacturing consistency of each


We have received final production samples from our factory, financed and developed

the necessary tooling and we are ready to release production.


• Integrity

• Caring

• Passionate

• Creative

• Fun

• Respect

Thank you for your support.

The Plaay? Family


plaay Ltd

Ben Sharman

07770 494 846

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